Acqua Di Parma – Barbiere
Full retail fit-out for an Italian themed barbershop in the heart of Selfridges London.
The Client Challenge
To create an immersive, authentic Italian-themed barbershop (“Barbiere”) experience for Acqua Di Parma within the high-end retail context of Selfridges. This required a premium, permanent retail fit-out using luxury materials and highly detailed bespoke joinery to create a convincing, functional space.
Edge Retail’s Integrated Solution
Our team delivered the full luxury retail fit-out. The design phase focused on material authenticity and layout functionality. Our in-house manufacturing team crafted custom cabinetry, seating, and decorative elements with bespoke joinery. Project managers orchestrated the installation to minimise disruption within the busy department store, ensuring a white-glove finish.
Impact and Results
The Barbiere stands as a unique and high-impact retail concept within Selfridges, drawing visitors with its authentic, immersive design. It showcases our expertise in delivering sophisticated, themed permanent retail environments where quality and atmosphere are paramount.
