Links of London – Royal Ascot

About

Links of London approached Edge Retail to embellish the window displays at their flagship store on Kings Road in London, as well as 20 other windows within the UK, Hong Kong, China, Japan and Canada.

This project was to coincide with their annual collaboration with the prestigious Royal Ascot week of horse racing.  The eye-catching windows reflected the grandeur of Royal Ascot, with sophisticated orange and green geometric silk panels hand-made and beautifully covered. The panels sit alongside high quality digitally printed images of horses upon silk panels.  All were suspended with an invisible cord and handcrafted bridle leather beautifully hand-made at Edge Retail.

Links of London - Royal Ascot Display
Links of London - Royal Ascot Display
Links of London - Royal Ascot Display

Floating Panels

The vibrant pure silk panels were designed to seamlessly float in mid-air. The panels were built to the highest of standards reflecting the brand quality.

The only visible fixtures are on the printed graphic panel which are made from bespoke leather straps, reminissant of the bridles used in saddle seats.

Links of London - Royal Ascot Display
Links of London - Royal Ascot Display

What the client thought

‘’We are really happy, panels look exquisite ‘’

‘’Campaign ends soon; we visited the store this morning, it all still looks fabulous’’

Links of London - Royal Ascot Display
Links of London - Royal Ascot Display
Links of London - Royal Ascot Display
Links of London - Royal Ascot Display
Links of London - Royal Ascot Display
Links of London - Royal Ascot Display

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