Viktor & Rolf – Flowerbomb

About

For the Launch of Viktor&Rolf’s new Flowerbomb Bloom fragrance, Edge Retail were asked to design a series of promotional sites and components. We were asked to respect the values of the existing fragrance, but to promote the return of Spring days for the new scent. This was completed with the recognisable matt pink finish, flower carts, garden archways and benches and the gradual rise of origami flowers coming into bloom.

Multi materials

From final render approval to install, our talented project managers pulled together multiple materials coordinating metal work, woodwork, plastics and print. Everything was checked and double checked to ensure the launch was a success.

Spring across the land

From updating permanent instore fixtures to 22m² sites, Edge Retail installed over 20 sites for the launch across Debenhams, Boots and House of Fraser. Each bespoke site was rendered to show exactly how the finished site would look in situ.

It's blooming marvellous!

Over 1000 origami paper flowers were used to give the launch it’s floral look, from small buds to flowers in full bloom. These were accompanied by over 50 metal flowers that created the tester stands to encourage customers to sample the new fragrance.

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