Yves Saint Laurent – Waterstain

We had the pleasure of assisting Yves Saint Laurent Beauty with the launch of their brand new lipstick, Waterstain. We produced three promotional sites for Selfridges Oxford Street, The Trafford Centre and Birmingham. Our development team designed the display to be inter-changeable, which allowed us to adapt the site for the three different locations.

Integrating neon lights with florescent colours, made for an eye-catching and modern display. We produced a fully illuminated backwall, which became the core element across all three promotions.  The addition of  ‘shade lockers’ created interactivity for the consumer,  in which they could open the locker to reveal the product in that shade. We utilised silver mirror as the base of the units, creating an optical illusion with the pink neon tanks.