Retail Design
Acqua Di Parma – Barbiere
An Italian themed barbershop in the heart of Selfridges for the classic gentleman.
About
Acqua Di Parma approached Edge Retail to recreate the classic barbershop with their uniquely Italian twist. Immersed with specially crafted temporary barber stations clients are able to sit back and enjoy a pampering experience stemming from the time-honoured Italian art of shaving.
Rotating Display
With everything the classic gentleman needs, this spinning display highlights the benefits of all available products within each product category.
Full Service
This promotional site was used to increase knowledge of the services available at the permanent barber’s shop also within Selfridges Oxford Street. Where clients can indulge in the ritual of a traditional Italian shave, pick up grooming essentials and discover Acqua di Parma’s fragrance universe.
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