Moschino Bubblegum

Edge Retail was approached to launch Moschino Toy 2 Bubblegum fragrance into the Selfridges Trafford Dome site.

Using the brand’s striking pink with the high contrasting black this site had an impact. The centrepiece of the site was the custom-built 6-foot tall giant replica of the brand’s bottle the iconic pink bear.

The large back wall was made from an aluminium extruded frame, illuminated, with huge stretch fabric graphics. This helps with portability, transport and is in the long-term far more environmentally friendly as the frames can be reused multiple times with a simple graphic update.