Retail Design
Moschino Bubblegum
Toy 2 Bubblegum Fragrance Launch site in Selfridges
About
Edge Retail was approached to launch Moschino Toy 2 Bubblegum fragrance into the Selfridges Trafford Dome site.
Using the brand’s striking pink with the high contrasting black this site had an impact. The centrepiece of the site was the custom-built 6-foot tall giant replica of the brand’s bottle the iconic pink bear.
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