Paco Rabanne Phantom at Heathrow T2
Paco Rabanne Phantom Heathrow Terminal 2

About

Celebrating the release of the new Phantom interactive fragrance by Paco Rabanne; Edge Retail worked with Heathrow and JCDecaux on behalf of PUIG to produce this Paco Rabanne Megasite for Heathrow Terminal 2 during the first exclusive month of the fragrance to Airport retailers.

The Concept

The giant chrome UFO fills the core of the site with a metallic canopy beaming down rings of light onto the polished stainless steel counters below. The custom-built counters, displaying glorified bottles from the full Paco Rabanne fragrance range. Touchless testing through the use of ‘pull and test’ sampling along with scenting cones were utilised for safe customer testing with a variety of interactive features to keep the customer entertained.

Chrome Robots of various sizes cover the site, from a wall of phantom bottles at the heart of the site, the oversized robots on the counters and walkway… and of course, you certainly can’t miss the giant 3-meter robot spinning on top of the UFO!

Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2

Interactive

Step onto the site to be engulfed in the disco music and a world of interactive features including an 85inch screen where you can dance with the Phantom robot to compete for the highest score and various screens and Ipads displaying videos and games it makes it hard not to want to get involved.

Either scan one of the many QR codes across the site or tap the Phantom fragrance bottle with your phone to discover the world of Phantom and meet your very own Phantom wingman.

Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2
Paco Rabanne Phantom Heathrow Terminal 2

Love it?Contact Us

This is a unique website which will require a more modern browser to work!

Please upgrade today!