To deliver an outstanding experience to your customer is everything in retail. Through imaginative exploration, our creative team will write your story. Through our designers, we’ll help to tell that story and engage your shopper. Our design team will bring your concepts to life in a clear and cohesive method. Creating a consistent story through each part of a customer’s journey through a retail environment is just the start of the process. We create strong, eye-catching designs which will last in their memory.
Edge Retail is set up to help you through each stage of the process. Our designers will generate 3D renders of all sites and locations showing how it will look before anything is made. When you are happy with the design concepts, our technical designers will create full CAD drawing showing all materials used. Throughout the process, we make sure all items adhere to health and safety regulations; as well any specific rules your brand or venues may require. Upon starting the production we will keep you informed of important stages including photos of units and walk-throughs in our warehouse, if you like. When ready to go, our dedicated and professional installation teams will ensure your units are ready for your all important on counter date.
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Sol De Janeiro – Heathrow T2
Mega Sol De Janeiro Pop-up at Heathrow T2
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Maison Margiela – Bicester Village Pop Up
Semi-permanent pop up in the Bicester Village Glass House
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Skin Ceuticals – Aesthetics of Royal Liver Building
A Modern Treatment Room and Reception Area
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Prada – Les Infusions
Promotional site design and install in to John Lewis on Oxford Street, London
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YSL – LOVESHINE
Multiple promotional sites for YSL's latest product - Loveshine
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Lancôme Renergie Triple Serum
Promotional sites across multiple Boots Beauty Live Sites
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Yves Saint Laurent – MY YSL – WESTFIELD
An oversized install for YSL at Westfield
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Kama Ayurveda – Harrods
A striking installation to Harrods beauty hall for the cosmetics company Kama Ayurveda.
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Maison Margiela – Selfridges London
A Flowery touch for Maison Margiela Replica at Selfridges London
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Maison Margiela – On a Date – Harrods
Visual update for the Maison Margiela fragrance counter within Harrods
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Jo Malone – English Pear and Freesia
An exciting window Installation for Jo Malone in Regent Street London.
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Brunello Cucinelli Parfums – Harrods
Premium promotional install
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Penhaligons – Selfridges London
Promotional site for the fine fragrance brand Penhaligons
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Paco Rabanne Phantom at Heathrow T2
A shiny new site in Heathrow Terminal 2 for the launch of Paco Rabanne’s new male fragrance Phantom.
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Moschino Bubblegum
Toy 2 Bubblegum Fragrance Launch site in Selfridges
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Valentino at the Selfridges Cornershop
Valentino’s create your own beauty dream at the Selfridges Cornershop
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Yves Saint Laurent – Waterstain
The neon glowing promotional site by YSL
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MAC – Destination Fabulous
MAC takes off with Destination Fabulous
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Acqua Di Parma – Barbiere
An Italian themed barbershop in the heart of Selfridges for the classic gentleman.
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The Nottingham Building Society
Design and build of a modern concept building society branch.
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IT Cosmetics
The first UK site launch for the American brand created with leading plastic surgeons.
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Viktor & Rolf – Flowerbomb
10 Years on from the original Flowerbomb fragrance, Viktor&Rolf released the next chapter with Flowerbomb Bloom.
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Urban Decay – Alice in Wonderland
In collaboration with Disney and the new Alice through the Looking Glass film, Urban Decay launched a palette and range of 5 lipsticks.
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Michael Kors – Sexy Ruby
A fragrance showcased in the jewel that inspired it.
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Illamasqua Equinox
A promotional site designed and built to display and sample the Illamasqua Christmas collection and gift offerings.
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Armani Prive Malachites
A high end promotional site for two new Armani fragrances
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Dior Poison
A bespoke set of sites installed across multiple retailers around the UK for the launch of the new women’s fragrance, Dior Poison Girl, as modelled by Camille Rowe.
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CK2 Launch
A unique promotional site showing off the new fragrance CK2 by Calvin Klein