Valentino at the Selfridges Cornershop
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Luxury brand Valentino has launched its first line of cosmetics and chose Edge Retail to help launch its introduction to the UK retail space. Selfridges premium Beauty site, The Corner Shop was chosen for the prime position in-store. The site offered fantastic visual exposure instore through the windows onto the iconic Oxford Street.

The Concept

With previous experience in extra-large sites like this, the Valentino team asked us here at Edge to help develop, build and install the site over 2 nights.

Based on huge replicas of the Valentino cosmetic products, the 200 sq meter site in Selfridges flagship store has a massive standout to the passing public.

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Celebrating the individual

Valentino’s new make-up range was designed with a unique eco-conscious refill system. Their vibrant colour scheme, the red and gold products are super-sized within this spacious environment showcasing the brand’s ode to self-expression. This is highlighted by the large range of colours and fragrances available, this exclusive fashion brand wanted to hit the high streets in a big and bold fashion!

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